Peru State College - One rate any state billboard
This billboard was part of a regional marketing push to promote Peru State College’s “One Rate, Any State” tuition message—meaning students from any state pay the same affordable rate. The message was especially important for this project, as one of the billboards was placed just across the border in Missouri, and the second was in Omaha, Nebraska.
This was one of the first large-scale projects I had the opportunity to lead. With just one week to turn it around, I focused on creating a clean, high-impact design that clearly communicated the key message from a distance. Once the design was finalized and installed, the marketing team and I took a short drive to see the billboard in person—a very rewarding moment as a new designer.
