For this project, I created ConspiraTea—a conceptual tea brand inspired by one of my personal interests: conspiracy theories. The idea was to design a unique tea line that felt mysterious, a little mind-bending, and visually intriguing. To push the concept further, I imagined the tea as being blended with ayahuasca, a plant-based psychedelic known for its spiritual and hallucinogenic properties.
Over the course of three weeks, I developed the full packaging system, including the tea box, tea bag flags, and envelopes. I leaned into surreal, cryptic visuals and bold typography to reflect the brand’s unconventional theme, while still maintaining clarity and balance in the overall design.
This project gave me space to experiment with concept-driven packaging and visual storytelling—and it was one of the most fun and creatively open assignments I’ve worked on.
