Time: 4 Weeks
Concept: BBQ Line
For an assignment, we were tasked with developing a conceptual BBQ brand. It's a well-known fact that the BBQ scene has historically been male-dominated, and I wanted to challenge that stereotype by creating a brand that resonates with women. Thus, the idea for "Grill Girl" came to life.
To bring my vision to reality, I illustrated the character of "Grill Girl" using Procreate, infusing her design with elements that reflect strength, passion, and a love for grilling. Additionally, I created detailed 3D renders of a variety of innovative BBQ products, as well as a vibrant food truck, utilizing Adobe Dimension. My goal was to inspire and empower women to take ownership of the grill and enjoy the BBQ experience to the fullest.
