Opossum Point Farms
Opossum Point Farms is a logo project I was commissioned to create for a client’s mother, who makes and sells jam and salsa. She wanted a logo to place on the jars of her products. The requirements included incorporating an opossum that is pointing, with one hand holding a jar of salsa.
Since the logo will be printed as stickers for the jars, I decided it should be circular for easy application and alignment. I began sketching the design, and after several drafts, I developed a concept I was pleased with. I then used Procreate to create the opossum illustration and brought the logo into Illustrator to finalize the design.
On the right is the initial draft. I know, he looks intimidating. He was discarded, and I adopted a new approach, which led to the creation of the opossum that is the logo.
