Since July 2023, I have proudly served as the Graphic Designer at Peru State College, where I have contributed to modernizing the institution's visual identity. Alongside designing, I take on the roles of photographer and videographer in our dynamic three-person marketing team. During my tenure, I played an integral part in the College's rebranding efforts, transitioning from a dated logo to a fresh, modern brand that reflects our forward-thinking vision.
One of the most important materials we create is the viewbook. Admissions counselors take this with them when they travel to meet potential students. It provides students with their first glimpse of Peru, so making first impressions is crucial.
The viewbooks from previous years all followed the same layout and design. For 2024, we wanted to revamp the look of the viewbook to reflect our new modern approach. I was assigned the task of creating a completely different design for our school. After working with our Admissions team on the content they would like to see in the book, I made the vision come to life.
We chose a horizontally formatted book to distinguish ourselves from our competitors. The theme and title were "Rooted in Success." We decided on a tree and leaf motif, as we are known as "The Campus of a Thousand Oaks." This provided an opportunity to highlight our unique identity in a way that has never been emphasized or utilized conceptually in any print material before.
