The goal for this project was to design a series of logos that could be used across multiple platforms—postcards, email headers, social media, PowerPoint slides, and more—while maintaining a consistent visual identity. The inspiration came from collegiate bowl game logos, which share a cohesive style yet have unique details that distinguish each event.
By developing a unified design system, each logo feels connected to the larger brand but still stands on its own. This ensures recognition, flexibility, and versatility across both print and digital applications, while giving each event its own personality.
