For Peru State College’s Homecoming, I was tasked with creating a logo based on the year’s theme: “Revved Up for Homecoming – Bobcat 500.” I attended a Student Senate meeting to gather input directly from students, who emphasized two key elements: checkered flags and Bob the Bobcat driving a go-kart.
Using that direction, I illustrated Bob in Procreate to give him an energetic, playful expression to match the racing theme, then brought the artwork into Adobe Illustrator to finalize the logo.
The finished design captured the spirit of the event and was used across campus marketing, from posters and digital ads to T-shirts and event materials. This project was especially rewarding because I got to see it through from concept to execution, and watch it come to life across campus during Homecoming Week.