Concept: Pet Food Brand
Time: 4 Weeks
For this project, I created Scratch—a conceptual pet food brand built around the idea of a raw, whole-food diet for pets. The name “Scratch” plays on a double meaning: meals made from scratch, and a playful nod to what pets do best.
The branding and packaging were designed to reflect the quality and appeal of human food, helping pet owners feel confident and connected to what they’re serving. Solid meals were styled like TV dinners, complete with compartmentalized trays for convenient feeding. Liquids took the form of novelty “cat wine” and “dog beer,” adding personality and fun to the brand. To round out the line, powdered supplements—like crushed cow bone—provided added protein and nutrition.
All products were visualized through custom Adobe Dimension renders, creating a polished look at the full product line in 3D space. Scratch blends modern design with pet wellness, offering a fresh, elevated approach to animal nutrition.