Serene Sage Escapes
Serene Sage Escapes is a travel agency that is currently in the process of establishing its brand. The owner has entrusted me with creating a logo that represents her vision. She requested a logo that incorporates a sage green color palette, a wave element, a compass, and optionally, an owl.
With these specifications in mind, I began my design process. I conducted research on owls and chose to conceptually incorporate them into the logo. I discovered that snow owls are the most widely traveled owls and can be found throughout the nation. I selected this particular owl to symbolize the agency's focus on national travel.
In the first round of drafts, I presented two options: a primary logo and a secondary logo. The feedback I received was valuable. The client loved the color palette I had chosen and preferred the aesthetics of the second logo. However, she appreciated the wave element from the first logo. Additionally, she expressed that she was not interested in using the snow owl and wanted the font to be round.
Taking her feedback into account, I moved forward with the next round of designs.
In the final round, I made a new owl. I chose to use a horned owl because they are also widely traveled
